What Is SEO



Search engine optimization is the practice of getting targeted traffic to a website from search engines' organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing it for specific keywords (keyword research), and building backlinks - all while trying not to break Google Adwords policies!


SEO Definition

SEO stands for Search Engine Optimization. SEO is the process of affecting the visibility of a website or web page in search engine results pages (SERPs) by improving its on-page optimization and also off-page optimization. The goal is to make sure your site appears at the top of search engine result pages when someone searches for something, like “SEO company”
It's not always easy to rank high on Google, but you can increase your chances with these five steps:

  • Improve on-site SEO

  • Use Internal Linking

  • Reduce Your Bounce Rate

  • Built Backlinks To Your Site

  • Match Your Content To Search Intent​


How SEO Works

SEO is all about ranking higher on search engines for the desired keyword.
You do this by demonstrating to the engine that your content offers what they want: information with superior quality and relevance in comparison with other websites or webpages where we’ll find similar articles on topics relating back to yours (e.g., if you own an online store focusing solely upon watches). In simple terms, SEO works because when someone searches for "watch" - our site should appear at least somewhere downstream from their list of results; indicating it has been deemed worthy enough not only to rank highly within its category but also stand out against others who might try providing some competing answers.